Source: goodnewsfortheearth.org
Published: July 1, 2015
www.ecouterre.com | “Adidas’s newest sneaker is a load of garbage—ocean garbage, that is. The sportswear giant has teamed up with Parley for the Oceans, a multidisciplinary band of ‘creators, thinkers and leaders’ who want to make ocean debris a valuable material for the fashion industry, to create the world’s first shoe upper made entirely from reclaimed ocean plastic and illegal deep-sea gillnets.”
The prototype, which was unveiled at the General Assembly at the United Nations in New York City on Monday, offers a “first look” at the kind of consumer-ready ocean-plastic products the partnership has in store, according to Eric Liedtke, head of global brands at Adidas, and Cyrill Gutsch, founder of Parley for the Oceans.